SEPHORA has officially opened in Melbourne! The store opened on the dot at noon today in Melbourne Central, and the excitement was palpable when the store finally opened (helped along by the DJ and party atmosphere).
More than a thousand people waited in a queue that spilled onto the street. No joke, road blockages were in place!
The Melbourne SEPHORA store is the third opening in Australia this year. A lot of hype surrounded the opening, partly because Sephora stocks labels that are hard to find elsewhere (such as Marc Jacobs Beauty, Tarte, Kat Von D, Cover Fx, Nudestix, Beauty Blender, Ole Henriksen, Formula X and its own private label Sephora Collection).
SEPHORA has plans to expand across Australia, so stay tuned for further updates! For more information, head to the SEPHORA website.